Creating a unified visual experience for O2’s flagship annual event
O2 Annual Conference 2019
O2 Indigo, London · Event Design · Motion · Presentation · Social · Key Art
Background
O2’s annual conference brought employees and senior leadership together at The O2 Indigo for a day of company updates, presentations and entertainment. I was responsible for creating the event’s overall look and feel, developing a cohesive visual identity that extended across the physical venue, digital channels and live experience.
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DeO2’s annual conference brought employees and senior leadership together at The O2 Indigo for a day of company updates, presentations and entertainment. I was responsible for creating the event’s overall look and feel, developing a cohesive visual identity that extended across the physical venue, digital channels and live experience.scription text goes here
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The creative needed to bring energy and personality to a large-scale live event while remaining consistent with the O2 brand. I developed the visual system across printed signage, posters, animated screen visuals, social media assets and presentations for senior stakeholders and the CEO, while also creating artwork for the O2’s Got Talent finalists performing throughout the conference.
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The result was a cohesive event identity that connected environmental graphics, live entertainment, executive communications, motion and social media into one consistent experience. With Rylan hosting and live performances throughout the day, the creative helped create an engaging and memorable conference experience while maintaining a polished, professional feel.
Designed printed wayfinding
Challenge
The creative needed to bring energy and personality to a large-scale live event while remaining consistent with the O2 brand. I developed the visual system across printed signage, posters, animated screen visuals, social media assets and presentations for senior stakeholders and the CEO, while also creating artwork for the O2’s Got Talent finalists performing throughout the conference.
“Our time is now” key art and identity for whole event
Environmental design including O2 creative
Presentation design for senior stakeholder keynotes,
such as Mark Evans, CEO
Pop-up event signage, backdrops and design
Result
The result was a cohesive event identity that connected environmental graphics, live entertainment, executive communications, motion and social media into one consistent experience. With Rylan hosting and live performances throughout the day, the creative helped create an engaging and memorable conference experience while maintaining a polished, professional feel.
Background visuals for perfomances
Our Stars Anniversary Visuals
O2’s Got Talent
Designed promotional posters introducing the finalists of O2’s Got Talent, who performed at intervals throughout the conference. The creative helped give each performer a strong visual presence while keeping the experience connected to the wider event identity.