Chemical formula showing O2 with oxygen molecules.

As part of the Corporate Affairs Communications team, I led design strategy for both internal and external projects, shaping the brand’s visual identity. From motion graphics and presentations to print materials and packaging, I created designs that aligned with core messaging and brand guidelines. I managed end-to-end design processes, collaborating with cross-functional teams to deliver impactful solutions that supported communication objectives and elevated the brand’s presence.

Blue shirt with various stickers including a rainbow, a 'Thank You' message, a NHS pin, a wristwatch, and a photo of a person running. White text overlay reads: 'A show of thanks to carers like you'. Logo of Concerts for Carers and O2, with website link: concertsforcarers.org.uk.

Concerts for Carers

As a way to give back and say thanks to our carers and NHS staff after the COVID 19 pandemic, O2 teamed up with Concerts for Carers to put on a series of free concerts for carers. Our marketing budget didn’t stretch to this however and so I was approached internally as my designs and key art skills were noticed by the marketing and sales teams. I came up with several ideas and concepts for a creative to roll out nationally and we settled on the one you see here featuring a nurse with concert badges and stickers emblazoned on her uniform. I created the key art from scratch along with the design. This was distributed nationally in print and digital formats and even made it to the ITV news!

People sitting and walking outside a modern building with a patterned facade, a digital billboard, and a tall crane in the background under a blue sky.
Store entrance with digital O2 signs promoting cleaner air and appreciation for caregivers, featuring a blue robot mascot and informational posters.
Three posters with colorful backgrounds expressing thanks to carers, featuring musical instruments and symbols, with NHS and O2 logos.

Idea development for Concerts for Carers

The key art for Concerts for Carers went through several iterations before reaching the final design, as shown below. The third version on this page introduces the nurse uniform concept, but the colours were not fully on-brand, so we refined it into the design featured in the main concept.

Disney+ partnership

When O2 launched their partnership with Disney+ I was tasked with creating a suite of assets, animations and designs for the launch and beyond. This included external and internal communications and marketing materials and continued with launches for big events such as the release of Hamilton, Star Wars and other Disney properties.

Promotional poster for Disney's Frozen The West End Musical featuring a silhouette of Elsa with icy blue background and snow effects, text indicating debut at Theatre Royal Drury Lane from October 2020.
The Death Star from Star Wars with partial digital damage and the number 2 in white.
Colorful beach ball with a star and yellow, blue, and red segments sitting on a wooden surface, with a large white number 2 overlayed in the bottom right corner.
A person dressed as Captain America with a shield on their back, standing on a high vantage point overlooking a city and water. The person is wearing a helmet and gloves, with the number 2 overlaid on the image.
A cartoon illustration of a pink donut with sprinkles and a hole in the center, floating in the sky with clouds, next to the number two.
Close-up of Mike Wazowski, a green, one-eyed monster from the animated movie Monsters, Inc., with the number '2' overlayed.
Animated scene from The Lion King showing lion, meerkat, and warthog walking across a sunset landscape with large yellow sun in the background.

Corporate Events and Presentations

A man with dark hair and a beard smiling, standing on a stage with blue lighting and a large illuminated sign with a battery icon and a lightning bolt symbol.
People observing artwork on a dark blue wall in a gallery with blue lighting.
A person speaking on stage during a conference with a large screen behind them displaying slides, including content about smart metering, spectrum boost, and O2. The stage has illuminated steps and a dark background with blue light accents.
Stage with large illuminated text saying 'OUR TIME IS NOW' and the logo of Telefonica in the lower corner. Two people are standing on the stage, speaking into microphones. The background features a starry galaxy design.
A group of people standing at a conference check-in desk with a large display reading 'Our time is now Conference 2019' and the chemical formula O₂. The setting is a modern, spacious indoor venue with stairs, glass walls, and electronic screens.
A woman standing on a stage in front of a large screen displaying fiery red and orange flames, with LED lights and stage equipment visible overhead.
Two individuals examining a robotic arm at a technology exhibition with a space-themed backdrop that reads 'Customize Your Phone'.
A woman singing on stage with digital screens and lighting behind her, in a dark theater or auditorium environment.

Internal Comms Animations