In 2008/9 Nine Inch Nails frontman, Trent Reznor had plans to have his Lights In The Sky tour filmed by James Cameron’s team of 3D cinema experts. Sadly this idea did not come to fruition however while plans to film a live tour appeared to be on hold, he allowed fans to film the last leg of the tour in its entirety. It was here that professional film makers, audiophiles, designers and fans came together to create a multi-angle monster of a live show package. I oversaw the design of the project including promotional material, packaging, booklets and website design.

Design artwork that feels authentic to Nine Inch Nails’ raw, industrial visual style and communicates tone and atmosphere without relying on literal imagery.

The balance was critical — push too far and it loses identity, stay too safe and it lacks impact. We also had to work across different time-zones, managing deadlines and expectations on a global scale.

The final work contributes to a body of visuals associated with one of the most culturally significant acts in modern music.

This project reinforced the importance of restraint and intent — especially when designing for a brand with such a strong and established voice.

Rather than adding noise, the focus was on creating something that felt considered, confident and true to the DNA of Nine Inch Nails.