The Challenge

Create an emotive and memorable campaign that would capture the spirit of Christmas while communicating important delivery information clearly and effectively. The creative needed to stand out in busy social feeds, connect with customers on an emotional level and translate consistently across multiple platforms in both static and animated formats.

Background

DHL needed a seasonal social media campaign to communicate the final recommended sending dates for Christmas deliveries, helping customers plan ahead and ensure their parcels arrived in time for the festive period.

An end-to-end camapaign for one of the world’s premier delivery companies. Full concepts from ideation to key art and animations.

DHL - Christmas Sending Dates

DHL, London · Key Art · Large Format Print · Motion · Digital POS · AI · Creative Concepts

  • Concerts for Carers began during the COVID-19 pandemic, giving free tickets to NHS staff and frontline workers to say thank you. It soon gained national attention and teamed up with major UK venues and artists. The visual identity had to show both the seriousness of the time and the joy of live events coming back.

  • Use warm, confident typography with clear legibility and subtle, distinct colors. Create an adaptable visual system—scalable grids, modular assets, and simple rules—for print, web, social, and physical formats. Guide attention with concise copy, purposeful imagery, and layered layouts that preserve hierarchy. Enable fast rollout with a component library, templates, and export-ready assets. Maintain cohesion without rigidity by defining core elements plus color, tone, and layout variants.

  • The creative ran across many uses to support a national campaign linking NHS workers with live events during a critical time. It built a clear, consistent identity across venues and communications, reinforcing appreciation and support. The project showed that clarity and restraint matter: instead of complex visuals, we made a direct, adaptable design that kept the message front and center.

The Result

delivered the campaign end to end, developing the creative concept and producing a suite of static graphics and animated assets. By combining engaging festive messaging with clear, accessible delivery deadlines, the campaign brought a more human and memorable feel to essential customer communications while maintaining DHL's distinctive brand identity.