Absolute Radio wanted a modern, dynamic visual identity for their winter performance of Vivaldi’s Four Seasons. The creative needed to capture the character of the classical composition while giving the event a contemporary feel that would work across promotional and video content.

I proposed representing the Four Seasons through a single evolving tree, using its changing form to symbolise the transition between seasons. The leaves were created from colourful musical notes, with different colour palettes representing the mood and character of each season. For the video posters, I incorporated subtle stock footage of seasonal landscapes as atmospheric backgrounds.

The concept created a distinctive visual connection between music and the changing seasons, giving Absolute Radio a flexible identity that could work across both static and motion formats. The combination of the illustrated tree, colourful musical notes and seasonal footage brought a contemporary, engaging feel to the performance campaign.